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| Turin, Italy saw the birthplace of Alfa Romeo in 1910. Early on the goal was simple, build pure sports cars made for racing. There are icons that have always been part of the collective global image of Alfa Romeo: its 'cuore sportivo' or sporting heart, indomitable vitality, the sound of the engine, the elegance of the forms, and Italian design. The story goes that Henry Ford used to doff his hat when he saw an Alfa Romeo pass, and that on the day he managed to beat the Alfas, Enzo Ferrari cried like a baby. The company has come through a century of history, contributing many memorable pages to the history of the motorcar. |
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 So we welcome you to come and experience the Alfa Romeo difference.
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